Short, complete and clear, with the site address on screen the whole way.

To win the next one

1. 1

   Attach a frame

   The claim has no image, and the round asked for one frame from the cut as the claim image. Without it the claim shows nothing in the feed where people decide whether to look.

2. 2

   Give the station credit some size, and end on a card

   The Star 97.7 line is small next to everything else, and there is no closing card; the layout simply stops. A held final frame with zaostock.com is what the round asked the last frame to be.

3. 3

   Use the kit's type

   The type is a system font. The brand kit has the festival's own; using it makes the piece read as part of the festival rather than about it.

Next: the recap round

What bounty eight was judged on

• Vertical, 1080x1920, 90 seconds or under, a video file that posts to Instagram with no further editing.
• Star 97.7 named on screen in text, long enough to read, because a reel plays muted first.
• ZAOstock, Saturday October 3 and Ellsworth Maine readable early, and the last frame showing zaostock.com long enough to type.
• Captions burned in, word for word, and the session's own voices with no library music over speech.
• One idea carried through, rather than six minutes squeezed into ninety seconds, with the hosts vouching for the day.