Every fact is on screen, and none of them are on screen together.

To win the next one

1. 1

   The facts arrive one at a time and never share a frame

   Measured across the whole 24 seconds: the name and the URL are up around nine seconds, the venue at thirteen, the date at sixteen, and free to attend at twenty-three. All four facts are there. But no two of them are ever on screen at the same moment, so the ad only works for somebody who watches all of it in order. On a feed that autoplays muted and gets scrolled past, a viewer who lands at twenty seconds sees a spinning record and the words FREE TO ATTEND, and has no idea what is free, where, or when. A small persistent line in a corner - ZAOstock, Oct 3, Ellsworth - costs you nothing visually and means any single frame of this is still an ad.

2. 2

   The last card is the one people screenshot, and it is the emptiest

   It ends on FREE TO ATTEND! alone on white. That is the frame that sits on screen when the video stops, the one a still preview is taken from, and the one somebody screenshots to send to a friend - and it carries no date, no venue and no name. Free, on a named Saturday, in a named place is the whole pitch in one breath, and splitting it across twenty seconds spends the ending on half a sentence. Put the date and the Parklet on that final card with the price and the last frame does the whole job on its own.

What is open right now

What bounty four was judged on

• Thirty seconds or less if it moves. That was the round's only hard constraint on form, and every entry cleared it.
• The facts go ON the piece, not only in the caption, because a repost strips a caption. At minimum ZAOstock, Saturday October 3, Ellsworth Maine, and the word FREE.
• It has to work in the three seconds someone looks at it before scrolling.
• An advert picks one thing and lands it. Carrying the whole festival is the thing this brief was written against.