poidhzPeopleGallerySubmit/zao

@coolhat

@coolhat - entered 3 rounds - Farcaster

ZAOstock Round 4 - Make An Ad, 30 Seconds Or Less

@coolhatclaim 8240

My Submission 💙

https://x.com/coolhat1156451/status/2103431068452081996?s=46
Notes: 178 views, and the reach came from the writing around it.

178 views, against 84, 48, 9 and 1 on the others. For an advert that is not a footnote - a piece nobody sees is not doing the job. It is also the shortest at 19.0 seconds, 1080x1920, clean kinetic type building one line at a time to a final card carrying ZAOstock, Saturday October 3, Ellsworth Maine and FREE in an orange pill. And it is the only entry that spells the festival the way the festival spells it.

The facts only arrive at the end, and the brief asks for them throughout. The rule is that the facts go on the piece because a repost strips the caption, and the brief adds that it has to work in the three seconds someone looks before scrolling. Someone who scrolls at three seconds sees ONE STREET and no festival, no date, no FREE. A small persistent line along the bottom, running under the type the whole way, would have kept everything the ending does and lost nothing.

There is no audio track at all. Confirmed with ffprobe: video stream only. That is defensible for a feed where most people watch muted, and the piece works silent. It is worth knowing it was a decision rather than an export setting, because sound is a channel the brief did not forbid.

Make one piece of media for ZAOstock

@coolhatclaim 8098

Zaostock.

https://farcaster.xyz/coolhat/0x74c18de6
Notes: Fact-complete, off-brand on the mark, and late.

Every fact plus all eight names, and it still holds together at square. That much type at 1:1 is genuinely hard.

The moose is redrawn. Yours is a good drawing and it is not the mark that is on the site, the posters and the shirts. Dropping the kit file in would have made this usable as it stands.

It came in after the close. Filed after 4pm, so it could not be judged. That is the whole reason, not the work.

Best 60s clip from the WaveWarZ Twitch stream